Many companies and professionals underestimate the power of a uniquely and beautifully designed letterhead. Whether you are hoping to draw in new clients with a written proposal or you simply want to design a visually appealing business card, you will need to craft a letterhead that helps you stand out from the crowd. If you do not know how to design a letterhead, here are some easy-to-follow tips to help you get started.
Mastering Design Basics
Letterhead design doesn’t have to be difficult, especially if you have the right software on your side. If you want a simpler letterhead for a resume or cover letter, a program such as Word or Pages will usually be sufficient. However, if you want a more professional or highly graphic letterhead, a program such as Adobe InDesign or Illustrator may be more up your alley. Whatever program you choose, be sure to pay attention to the following elements of your design:
- Pixilation (avoid blurriness)
- Letter-size (choose U.S. letter size 8.5 by 11)
- Grid structure (a simple grid structure works best for letterheads)
Before actively designing your letterhead, it may help to use other letterheads you find attractive as a reference.
Choosing a Border
A gorgeous, eye-catching border can go a long way, and if you want to command the attention of others, you must create a border that complements the rest of the page. There is no need to rely solely on the bland, single-colored borders available in most word processing programs any longer. Don’t be afraid to use multiple colors and bold designs to give your letterhead an air of sophistication and creativity.
Incorporating Your Logo
No well-designed letterhead would be complete without a logo. Adding your company’s logo to your letterhead is a great way to promote yourself and establish your brand. Creatives, such as artists, writers, and others can also edge out the competition using a personal logo that commands attention and expresses their individuality. If you don’t want to pay someone to design a fancy logo, simply use your own initials instead.
Selecting the Right Design Theme
Choosing the right design theme for your letterhead can seem like a daunting task, but it is relatively simple to do. Keep your audience in mind and choose your theme accordingly. If you are creative, don’t be afraid to be whimsical and artistic. Conversely, if you are professional, clean lines and a professional appearance may be the way to go.
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