A solid marketing plan is an indispensable part of any company’s success, and for many businesses, advertising signs remain one of the most useful marketing tools in existence. The perfect advertising sign will not only be visually attractive but emotionally and mentally appealing to consumers as well. To achieve this balance, companies, and marketers should take the color of their advertising signs into consideration during the design phase. If you are a business owner or marketing professional, here are some of the best colors for advertising signs.
When it comes to the psychology of colors, studies show white is often associated with purity and cleanliness. It is an excellent choice for marketers wanting to convey a sense of neutrality and openness as well, and it’s one of the most commonly used coupon colors. Many companies also contrast bright colors against a white background to give a youthful and playful appeal.
In the business world, black is often used to signify sophistication, power, and mystery. It is often reserved for upscale marketing items (ex: black credit cards), and many cosmetic products are packaged in black containers. It is most commonly used in the fashion and cosmetics industry.
Red evokes thoughts of passion, love, and personality, and it has been found to have a direct impact on heart rate. Research has also found that the color red can stimulate appetite, making it an ideal color for restaurant advertisements.
Blues, especially darker blues, convey a sense of serenity and peace. Studies have even found customers are more likely to return to retail stores and restaurants if they are painted blue. It is also associated with confidence and professionalism.
Yellow is arguably the most visually stimulating color in existence, and even though it has the potential to strain your eyes, it is associated with cheerfulness, exuberance, and optimism.
Green is the color most strongly associated with nature, health, and tranquility. It is also the color of American money, so it’s utilized by many wealth management companies. Green is quickly becoming the preferred color of eco-friendly companies as well.
Orange, much like yellow, is an eye-catching color that is capable of conveying a sense of playfulness, confidence, and aggression. It is believed to have a particularly strong influence on impulse buyers and children.
If you are a business owner, a beautiful and effective advertising sign can be the difference between long lines and an empty store. Contact RushFlyers.com today to learn more about our products and services.